UNIF dropped the hottest bomb for their newest campaign and it’s
giving me all the right feels in all the right places.
I have to be honest with you, my loyalty to UNIF is about as strong as it gets so I may be biased, but we have to admit this lookbook is heaven sent.
Shot by Derek Perlman, better known to some as FUCKTARD (http://wefucktards.tumblr.com/), and christeric of UNIF (http://christeric.com/), this series has everything going for it. The pieces in their Fall 2014 line are perfect for any occasion and are guaranteed to make anyone wearing them look bangin’, and while this is always true with UNIF, they have just reached a new level of spectacular. I could shove all my thoughts on UNIF down your throat like how they changed my personal fashion world or the multiple times that they have taken risks that have turned into the hottest looks, but I think it might be better to have a look for yourself on the UNIF website which provides all the eye candy you are going to need (http://unifclothing.com/).
The objective of this posting though is more about how UNIF created this look and what about it has drawn so many people in, myself (obviously) included. This campaign takes the feelings of the past with the looks of the future and brought them to you here in the present, what could be cooler than this? As I was swooning over social media and other internet platforms as pictures were being released, I noticed the similar stylings between this lookbook and from photographers Guy Bourdin (photography below) and Ellen Von Unwerth.
Born in Paris, France (1928), Guy Bourdin rose to fame at the age of 27 when he was hired by Vogue as a photographer. It wasn’t until the 1970s, though, when Bourdin truly blossomed, pushing the limits on sexuality within the fashion world in his work published in Vogue Paris at the time. While his work has been described as dark and distributed, much different than the UNIF campaign, there are no doubt similarities in the final results between the lookbook and the photography of Guy Bourdin.
In a newer style is Ellen Von Unwerth; Born in Berlin, Germany (1954), Werth has photographed mega superbabes such as Liv Tyler (pictured below), Emma Watson, Naomi Campbell, Drew Barrymore, Courtney Love, Lisa Tomaschewsky (pictured below), Beyoncè, Kate Moss (pictured below), and Lana Del Rey. She is another, like Bourdin, that is pushing the limits within fashion and succeeding in ways that seem impossible. Before becoming a world renowned photographer, Von Unwerth started first in the modeling world before deciding to move to the other side of the camera 10 years into her career and in 1998 she was listed as one of the most important people in photography by American Photo Magazine. Von Unwerth is one of the highest respected photographers in the fashion industry and her work speaks for itself.
UNIF has now become made it into the big leagues with images rivaling some of the greatest fashion photographers that history has seen, and to add to the amazing lookbook are the clothes that UNIF has no doubt worked tirelessly on so we can all look as cool as possible. This has set a new standard in my book that all others must beat, and to be quite honest I’m looking forward to what will happen for fashion photography in the future of brands. There is no doubt in my mind we will be seeing more amazement coming from UNIF, topping only themselves.
Check out UNIF on: (http://unifclothing.com/) (https://www.facebook.com/pages/UNIF/124882987589165) (http://instagram.com/unif/) (https://twitter.com/UNIFCLOTHING)
Shot By: Derek Perlman (FUCKTARD)/christeric
Model: Avery Tharp (http://www.nextmanagement.com/milan/profile/avery-tharp)
HMU: Kali Kennedy (www.kali-kennedy.com)
Hair By: Amber Duarte (http://amberduarte.com/)
Styled By: SYDNASTY (http://www.sydnasty.com/)